Daughters of Witches is a coven for witches who want to support each other. 

Before you roll your eyes and go “oh just another e-shop selling feminist products”, let us stop you. We do more than just selling apparel with feminist slogans. We chose witches for a reason: these women helped other women and were breaking gender boundaries. So this e-shop is actually a platform that offers us the tools to create a coven of women and members of the LGBTQ+ community who help, support and uplift each other.

In the European Union, women make up only 30% of entrepreneurs. The gender gap in employment, pay, financial resources, access to higher positions in companies, is very real. In many ways, women and non-binary persons are still economically disadvantaged. But did you know that women are the world’s most powerful consumers? Women drive 70-80% of all consumer purchasing, through a combination of their buying power and influence (you can read more here). What this means is that women and non-binary individuals have the power to change things. We have the power to ask companies to improve, the ability to change the products that are being sold to us, support female and genderqueer entrepreneurs, businesses led by women and non-binary individuals, change the way women and non-binary persons are represented. How? By uniting and supporting each other.

---Now, how does Daughters of Witches support women and members of the LGBTQ+ community you might ask?---


First of all, we support European Feminist NGOs.

    Secondly, we sell and support women- and non-binary-owned brands.  We want to offer women and non-binary individuals a platform where they can use their purchasing power to help other women and genderqueer individuals.
    Third, we also use our platform to support the Female Gaze, by working with female and non-binary photographers for our projects. With our social media, we also support women and genderqueer artists and activists.

      Watch out, because witches are back and they mean business.

      If you are a woman or a non-binary person, and you would want us to support your business or work with us please get in touch with us on dowteam@daughtersofwitches.com. Tell us about you, your business, your project.  We can’t wait to hear from you!


      When witchery was still a crime in Europe and Northern America, the image of the witch was used to oppress marginalised individuals: women, persons of colour, members of the LGBTQ+ community, and more. Witches were often healers, wise persons, who were using their knowledge to help others. They also were individuals that were seen as a threat to the patriarchal, heterosexual, cis normative, imperialist and capitalist world view that was emerging in Europe.

      But we now have the opportunity to reclaim these labels to construct new rhetoric.

      We do not want witches to be seen as dangerous villains anymore, but as powerful women and non-binary individuals who use their skills to help others, women who build covens to support each other.

      Pick up your wands and join the Witchhood:
      magic is back, and it’s ready to say bye to patriarchy.




        Natacha is the Social Media Witch and Director of Philosophy.
        She is professional at procrastinating and spends way too much time on social media.


        Marta is the Enchantments Witch and Director of Creativity.
        The mother of 2 girls, Marta has a weird passion for renting DVDs.


        Dawid is the Finances Witch Apprentice.
        He hopes to finish his PhD one day.