In the European Union, women make up only 30% of entrepreneurs. The gender gap in employment, pay, financial resources, access to higher positions in companies, is very real. In many ways, women and non-binary persons are still economically disadvantaged. But did you know that women are the world’s most powerful consumers? Women drive 70-80% of all consumer purchasing, through a combination of their buying power and influence (you can read more here). What this means is that women and non-binary individuals have the power to change things. We have the power to ask companies to improve, the ability to change the products that are being sold to us, support female and genderqueer entrepreneurs, businesses led by women and non-binary individuals, change the way women and non-binary persons are represented. How? By uniting and supporting each other.
Now, how does Daughters of Witches support women and members of the LGBTQ+ community you might ask?
SUPPORTING WOMEN AND NON-BINARY INDIVIDUALS
- First, we sell and support women- and non-binary-owned brands. We want to offer women and non-binary individuals a platform where they can use their purchasing power to help other women and genderqueer individuals.
- Second, we also use our platform to support the Female Gaze, by working with female and non-binary photographers for our projects. With our social media, we also support women and genderqueer artists and activists.
- Third, we support European Feminist NGOs.
If you are a woman or a non-binary person, and you would want us to support your business or work with us please get in touch with us on email@example.com
When witchery was still a crime in Europe and Northern America, the image of the witch was used to oppress marginalised individuals: women, persons of colour, members of the LGBTQ+ community, and more. Witches were often healers, wise persons, leaders of riots and protests, who were using their knowledge to help others. They also were individuals that were seen as a threat to the patriarchal, heterosexual, cis normative, imperialist and capitalist world view that was emerging in Europe.
But we now have the opportunity to reclaim these labels to construct new rhetoric.
Witches were and are women and non-binary individuals who use their skills to help others, build covens to support each other, and stand up against oppression.
Marta and Natacha started Daughters of Witches in 2018. Marta is the head of design and creation, while Natacha handles our social media and partnerships.